Objectives

1. Develop Webflow site for a globally recognized brand from provided Figma designs.
2. Build a scalable CMS architecture to manage events, athlete profiles, and blog content.

Front-end & Design

‍I translated 10+ complex Figma pages into a responsive Webflow build. During the development phase, I proposed and implemented custom interactive elements that weren’t in the original static designs to improve the site’s engagement.

CMS Architecture

I built CMS structure to handle the site’s diverse content:

1. Legends: Specialized categories for different types of brand ambassadors and athletes.
2. Events: A dynamic system for managing upcoming and past brand activations.
3. Blogs: An organized editorial section for brand news and updates.